3 Tips to Build a Strong Social Media Presence
If you’re a brand today, chances are that you are established on social media in some shape or form. There is a difference between being established on social media platforms and growing a thriving presence. If you are in charge of your organization’s marketing, you know and understand that being “social” can have a big impact on the buyer journey.
Learn how to be more efficient with your efforts and follow these three valuable tips: set ‘smart’ goals, be human, and be consistent.
How do you set SMART goals? Establish goals that are specific, measurable, achievable, relevant, and time-bound. Assigning your social media efforts a concrete purpose helps you avoid the trap of posting aimlessly. Set short term and long term goals.
A common mistake that many brands make is becoming the faceless corporation. Create a marketing strategy that highlights your personality. Post snapshots of your team “in the wild”, share pictures of your office space, or show your team giving back to the community.
Your consumers want to see transparency and they want to get to know your mission on a personal level. Stay relevant to your target market by being relatable.
Finally, the largest issue that we find in many marketing strategies is maintaining a goal of being actively consistent.
How do you combat this struggle? Face it head on!
Analyze your free insight data that is provided within your social media platforms. Create an editorial calendar and schedule your posts ahead of time. Don’t wait until your busiest time of the week to make your social media posts.
The best way to capitalize on the pre-designed algorithms is to stay active and post relative information often.
If you simply cannot find the time, know when to ask for help and call a professional to research your options. There are many options available!
In conclusion, it is crucial to have a strong presence on your established social media platforms in order to remain active and relevant to your consumers.
Let this article inspire you to bloom strategically during 2022. We are always here to help!